This phrase has been used in several places, such as Business with Latin America and Global Business Gateways, you can also Google it or Bing it
– personally I like to call it the tech hub of the Americas as it’s located in the middle of a natural paradise with easy access to North and South America – yes I’m talking about beautiful Costa Rica.
Why Tech Hub? Easy:
- In Costa Rica, the English language is no longer a barrier
- We have one of the highest literacy rates of the American Continent: 95%
- The following is just a partial list of international companies with operations in the country:
- Costa Rica has many amazing local companies that together with the passion of our people are the foundation of what we’ve achieved and what we aim to accomplish.
- The country exports technology to the entire world and the Costa Rican Investment Promotion Agency’s(CINDE) work has positioned Costa Rica as the country with the best performance in the management of investment attraction in Latin America and the Caribbean under the national agencies category.
…yet there are gaps to be filled and work to be done.
A few months ago I was talking to a prospect based in London and he was not aware that in Costa Rica he could find high-tech companies, here is an extract of one of his messages:
“…With all companies here in the UK (and EU) cutting costs in a recession, I should think most will be looking for ways to get cheaper IT, looking at India etc… thing is I would never have thought Costa Rica as a place to look…”
Maybe if he’d been looking for a vacation destination - Costa Rica would’ve been on his mind, but he wasn’t thinking about the tropics, sun, beaches and nature… he was thinking about a new business project – a new venture involving technology.
Now this is something we can improve: the global awareness of what we do and what we are capable of :p.
So i took some time and run the following search “India vs Costa Rica” in Bing, Google and Wolframalpha…. the best result for what i was looking for came from Wolframalpha. I then compared distances between London-Bangalore and London-Costa Rica:
| London to Bangalore: 4997.061mi | London to Costa Rica: 5429.563mi |
The difference between both is approximately: 432 miles, which turns out to be a negligible one. After this i wanted to know what’s the time difference between London-Bangalore and London-Costa Rica, i got the following:
- Costa Rica is 7 hours behind London, United Kingdom.
- Bangalore, India is 4.5 hours ahead of London, United Kingdom.
Finally I took a quick look at air tickets prices using Expedia:
I could go on adding more and more facts that will only confirm that it is very reasonable for EU countries to look for and work with Indian IT companies, unless a Costa Rican company adds value/innovation to their services.
Let’s replace UK with USA :).
| NYC to Bangalore: 8312.919mi | NYC to Costa Rica: 2218.939mi |
The difference between both is approximately: 6094 miles, which turns out to be not negligible at all. Let’s check the time difference between NYC-Bangalore and NYC-Costa Rica:
- Costa Rica is 2 hours behind New York, NY.
- Bangalore, India is 9.5 hours ahead of New York, NY.
Finally let’s have a quick look at air tickets prices using Expedia:
As more facts are added the more sense it makes for Costa Rican companies to do business with USA.
Tim Rogers from Business 2.0 Magazine supports this idea of having Costa Rican companies doing business with USA organizations, this is an extract of an article he wrote a few years ago:
“… With its beaches, golf courses, cuba libres, and rock-solid social-security system, it’s no wonder that Costa Rica is luring American executives who want an alternative to Indian outsourcing. After sending thousands of technology and call-center jobs to India and the Philippines, major U.S. companies including Dell (DELL) and Procter & Gamble (PG) are now looking to Latin America to meet their outsourcing — or rather, “nearsourcing” — needs. Like India before them, Brazil, Nicaragua, Panama, and especially Costa Rica are embracing the trend with business-friendly policies and aggressive marketing…”
What can we do to improve our relationship with USA? We need to take advantage of the near-shore benefits and keep delivering top quality. And to work more and more with EU companies? In addition to quality, we need to work even harder, deliver innovation and value… nowadays this seems difficult, plus if you add the fact that some Indian companies have really low fees, the situation becomes even more complicated… therefore we also need to be different and while at it - add more creativity and true passion to the mix!











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